We have been apprehending that “Riri” (Robyn Rihanna Fenty-29) elevated, predicted makeup line has aroused controversy, her fanatics bordered up in multitudes for various cosmetics such as eye shadows, foundation, powder etc. We are exhilarated by the 40 shades that culminate black beauty to another level.
“Gotta represent for my girls and we come in all shades! Especially my brown sisters… been left out too many times discriminating towards women with dark melanin” – Rihanna.
We have been told of black fashion models encountering incidents of prejudice when toiling with make-up designers. Well, we are now winning, with a range of 40 shades, we are applauding Rihanna’s brand to be one of the numbered make-up lines that trade a shade that caters for all women of various shade.
The make-up line is called (Fenty Beauty), officially launched on the 8th of September 2017 at fentybeauty.com, and also can be allocated at Sephora. She has a foundation named “The PRO FILTER” Soft Matte Long-wear Foundation and has its own description:
“[It] gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this long-wearing, light-as-air texture is undetectable on skin — so you always look like you.” – Fenty Beauty.
It does not end there, past the (PRO FILTER) foundation, Her Fenty Beauty line also incorporates blotting papers,portable touch-up brush and contouring goods, and primers.
In the previous years, other brands have attempted to create diversity in their shades to accommodate women with darker melanin, affluent brands such as L’Oreal and Estee Lauder. We are now observing Billboards advertisement and publication adverts now attribute our ladies, with a span of skin shades.
“Fenty Beauty was created for everyone: for women of all shades, personalities, attitudes, cultures, and races,” Rihanna said. “I wanted everyone to feel included, that’s the real reason I made this line.”
Women are appreciating and showing gratitude by purchasing and supporting Rihanna, she has created a path of freedom to a woman of colour, she has created history, left footsteps on the beauty-cosmetic industry with her inventive, unprecedented fashion trends since 2016. Well, in 2017, she continues to conquest in the beauty industry as well.
It is very important as women to undeniable persist and be daring without regret when articulating or uttering against our in-differences, although when we begin to utilize our voice to disgorge continual condemnation of another woman, exceeds the support we offer and become content with that, we have missed the mark. We need each other, so let us embrace the uniqueness we bring to the table, allow our cultural differences and continue to uplift and support each other as women .