Rapper,actress, poet and all-round creative Sho Madjozi has taken on a new role as thebrand ambassador for Trace Mobile, a new Mobile Virtual Network Operator(MVNO) in South Africa launched by TRACE. TRACE Mobile announced its plans to launch thebrand’s engaging #NeverExpire campaign with Sho Madjozi at the helm, which seeks topay homage to people, brands and places that have remained “timeless and fresh”in the hearts and minds of many people.
Bringing to life the #NeverExpire concept, TRACE Mobile willrelease a series of videos with young people who are involved in projects thathave either thrust them into the public eye or continue to contribute to theever changing, celebratory and positive African narrative. The first to bereleased is brand ambassador Sho Madjozi’s, in which she speaks about how sheviews her Tsonga heritage as the epitome of the #NeverExpire concept.
Prescillia Avenel-Delpha, TRACE Mobile Chief Marketing officer highlighted her excitement to partner with Madjozi because she feels that the artist embodies the brand’s values and multicultural appeal to young people.
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